Freight forwarders and logistics operators use big data analytics to optimize transport processes: collecting real-time data from GPS systems, container tracking, customs declarations and customer systems, then combining it with historical patterns and external factors—weather, traffic, customs delays—to forecast delivery windows, identify cost savings and improve routing.
Source: https://www.mckinsey.com/business-functions/operations/our-insights/big-data-in-logistics-the-future-is-in-the-data
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