GlossaryEN1 min readUpdated: Sep 19, 2026
Omnichannel
Omnichannel describes a sales and logistics model in which a retailer or manufacturer serves customers through several connected channels, such as its own online shop, marketplaces, stores and wholesale, drawing on a shared inventory.
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Source: https://en.wikipedia.org/wiki/Omnichannel
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Logistics Concept
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Definition & Explanation
Omnichannel describes a sales and logistics model in which a retailer or manufacturer serves customers through several connected channels, such as its own online shop, marketplaces, stores and wholesale, drawing on a shared inventory. In logistics terms, a warehouse or fulfilment provider must process single orders for consumers (B2C) and bulk orders for retailers (B2B) from the same stock, keep inventory visible in real time across all channels and book returns back across channels. Unlike a multichannel approach, where channels run separately side by side, inventory, order and shipping data are centrally linked. This requires integrated warehouse management and order systems with interfaces to every sales channel.
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