GlossaryEN1 min readUpdated: Jun 22, 2026
Distribution strategy
A distribution strategy determines how a company moves products from production to end customers – through which channels, via which partners, and with what underlying logic.
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Source: https://www.investopedia.com/terms/d/distribution-strategy.asp
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Logistics Concept
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A distribution strategy determines how a company moves products from production to end customers – through which channels, via which partners, and with what underlying logic. It covers channel selection (direct, wholesale, omnichannel), warehouse positioning, transport mode choices, and inventory management. Direct distribution cuts out intermediaries and shortens lead times; multi-tier wholesale networks extend geographic reach at the cost of added complexity; omnichannel models integrate physical and digital touchpoints. The distribution strategy sets the overarching framework, while distribution network design translates it into concrete infrastructure. In freight and warehousing operations, the chosen strategy directly shapes shipment volumes, route planning, and storage requirements.
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