Trade Program Management emerges when manufacturers and distributors establish promotional frameworksâdefining discount tiers, marketing budgets, and promotional periodsâand then monitor their execution, measure results, and process claims.
Source: https://www.infor.com/industries/consumer-goods/trade-management
Tools that match this term
You might also be interested in these terms
Weekly: Top news, industry facts and insights from the world of logistics â free.
Share your knowledge, ask follow-up questions, or add practical insights to this page. Every contribution is moderated before publication.