Trade Program Management
Quelle: https://www.infor.com/industries/consumer-goods/trade-management
Trade Program Management refers to the end-to-end process of planning, executing, monitoring and optimizing trade programs and promotional activities between manufacturers, distributors and retailers. It encompasses budgeting, offer approvals, claim processing, compliance checks, performance analysis and settlement of promotional allowances to maximize return on investment (ROI) and ensure collaboration across the supply chain.
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