GlossaryEN1 min readUpdated: Jun 13, 2026

Nearshoring strategy

Nearshoring relocates production or procurement to geographically closer countries—for example, from Germany to Poland or Czechia instead of Asia.

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Last updated: 13 June 2026Published: 27 January 2026

Source: https://www.investopedia.com/terms/n/nearshoring.asp

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Nearshoring relocates production or procurement to geographically closer countries—for example, from Germany to Poland or Czechia instead of Asia. The advantage lies in shorter supply chains, faster response to demand spikes, and lower transport costs, while maintaining cultural and regulatory proximity to home markets. Unlike reshoring, production does not return to the home country itself but shifts strategically to a neighboring region with better cost structures and logistics infrastructure. Nearshoring is particularly prevalent in industries with high customization or rapid innovation cycles (electronics, furniture, textiles).

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Nearshoring strategy

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