Trade Area Analysis

Quelle: https://www.nielsen.com/global/en/solutions/location-intelligence/trade-area-analysis/

Trade Area Analysis is the systematic evaluation of the geographic area from which a company draws its customers. It examines factors such as population characteristics, demographics, traffic flows, and competitor locations to optimize site selection, supply chain and distribution planning.

Related Terms

You might also be interested in these terms

ABC analysis

ABC analysis is a method for classifying inventory items (or other elements) according to their value contribution, based on the Pareto principle. Cat...

Learn more

Loss Analysis

Loss analysis is the systematic examination of losses in logistics and the supply chain, quantifying and tracing their causes (such as shrinkage, dama...

Learn more

trade flow analysis

A trade flow analysis is the systematic collection, assessment, and interpretation of the movement of goods and services through supply chains, cross-...

Learn more

Analysis phase

In logistics or supply chain projects, the analysis phase is the initial project phase in which the current state is documented, weaknesses and potent...

Learn more

Trade Policy Analysis

Trade Policy Analysis is the systematic examination of the effects and implications of trade policies, measures and regulations on logistics, supply c...

Learn more

Hazard analysis

Systematic identification, assessment and prioritization of hazards and risks in processes, products or supply chains to determine appropriate measure...

Learn more