SKU stretching strategies
Quelle: https://www.supplychaindigital.com/logistics/sku-stretching
SKU stretching strategies are logistics and supply chain measures aimed at systematically increasing or differentiating the number, variety, or variants of stock keeping units (SKUs) to optimally serve diverse market segments and distribution channels and to boost sales. These include adjustments to pack sizes, bundling, repackaging, and customized product variations.
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