New Product Introduction Logistics Planning
Quelle: https://cscmp.org/CSCMP/Educate/SCM_Glossary/CSCMP/Educate/SCM_Glossary.aspx
The process of planning, coordinating and managing all logistics activities – including sourcing, production scheduling, inventory management, warehousing, transportation and reverse logistics – to ensure the successful market launch of a new product.
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