SKU-Level Demand Shaping
Quelle: https://www.inboundlogistics.com/cms/article/demand-shaping-shapes-future-of-the-supply-chain/
SKU-Level Demand Shaping is the process of influencing customer demand for specific stock-keeping units (SKUs) through promotional, pricing, and marketing tactics based on SKU-level data and analytics in order to align demand with supply capabilities, reduce volatility, and optimize inventory and revenue.
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