Supply chain managers, retailers, and e-commerce platforms actively shape demand through pricing adjustments, promotional campaigns, strategic inventory visibility, and assortment curation—all designed to influence when and how much customers purchase.
Source: https://www.mckinsey.com/business-functions/operations/our-insights/demand-shaping
Matching tools and partners
You might also be interested in these terms
Free · No password · Never a paywall. Weekly top news and facts from logistics.
Share your knowledge, ask follow-up questions, or add practical insights to this page. Every contribution is moderated before publication.