When a freight forwarder or major shipper aims to reduce long-haul freight costs systematically, it optimizes across multiple levers: evaluating route variants to lower distance and time; negotiating better rates with carriers; consolidating small shipments into full loads; selecting the most cost-effective mode (truck, rail, sea) per shipment profile.
Source: https://www.investopedia.com/terms/f/freight-costs.asp
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