Customer Relationship Logistics

Quelle: https://www.sciencedirect.com/topics/engineering/customer-relationship-logistics

Customer Relationship Logistics (CRL) refers to the set of logistics processes and activities that specifically aim to build and maintain long-term relationships with customers. It encompasses customer-focused order fulfillment, customized distribution, returns management, and after-sales services, with the goal of enhancing customer satisfaction, retention, and loyalty through reliable, flexible, and transparent supply chain operations.

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