GlossaryEN1 min readUpdated: Jun 22, 2026

Business-to-Consumer

Business-to-Consumer (B2C) describes the commercial model in which a company sells and delivers goods or services directly to private end customers, bypassing any intermediary trade partners.

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Last updated: 22 June 2026Published: 19 June 2025

Source: https://en.wikipedia.org/wiki/Business-to-consumer

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Logistics Concept

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Business-to-Consumer (B2C) describes the commercial model in which a company sells and delivers goods or services directly to private end customers, bypassing any intermediary trade partners. In e-commerce, this model dominates: online marketplaces, brand webshops, and direct-to-consumer labels ship orders straight to consumers' homes. The logistics involved must handle individual parcels, high SKU diversity, reliable last-mile delivery, and smooth returns processing. B2C should not be confused with B2B (Business-to-Business), where buyers are commercial entities operating under different volume, documentation, and contractual requirements.

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