A shipping company or cargo owner pursuing a blue carbon freight initiative reduces ocean freight emissions through two complementary pathways: investment in coastal ecosystem conservation or restoration (mangroves, salt marshes, seagrass beds) that sequester carbon, and operational measures such as low-carbon fuels, optimized routing, and port efficiency gains.
Source: https://www.imo.org/en/OurWork/Environment/Pages/Decarbonization.aspx
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