GlossaryEN1 min readUpdated: Jun 16, 2026

B2C Supply Chain

From the moment a consumer places an order, the B2C supply chain is set in motion.

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Last updated: 16 June 2026Published: 19 June 2025

Source: https://www.investopedia.com/terms/s/supplychain.asp

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Definition & Explanation

From the moment a consumer places an order, the B2C supply chain is set in motion. It spans every stage from inbound goods receipt at the retailer or manufacturer through warehousing, order picking, packing, and carrier handover, ending with delivery to a private address – with multiple sortation hubs and delivery options such as standard, express, or click-and-collect typically sitting between these endpoints. Unlike B2B supply chains, which handle predictable volumes between known business partners in pallet loads, B2C chains are more fragmented, subject to demand spikes, and shaped by consumer expectations: fast delivery, easy returns, and end-to-end shipment visibility are now baseline requirements. This places significant demands on logistics providers and fulfilment operators in terms of flexibility, scalability, and system integration.

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B2C Supply Chain

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