Unlike traditional one-way ordering, two-way demand signaling has both sides of the supply chain actively sharing data: retailers and distributors pass on real sales figures and current inventory positions to suppliers, while manufacturers signal back available capacity and planned shipment windows.
Source: https://www.supplychainquarterly.com/articles/two-way-demand-signaling
Matching tools and partners
You might also be interested in these terms
Free · No password · Never a paywall. Weekly top news and facts from logistics.
Share your knowledge, ask follow-up questions, or add practical insights to this page. Every contribution is moderated before publication.