Channel Strategy in Supply Chain
Quelle: https://www.logisticsbureau.com/channel-strategy-for-effective-supply-chain-management/
TL;DR
Channel Strategy in supply chain refers to the systematic plan for selecting, managing, and optimizing all distribution and sales channels (e.g. direct sales, indirect sales, e-commerce, retail, wholesale) to ensure a continuous and efficient flow of goods, information, and funds. It aligns channel configuration with corporate objectives and customer demand, taking into account network design, inventory positioning, and partnerships to …
Channel Strategy in supply chain refers to the systematic plan for selecting, managing, and optimizing all distribution and sales channels (e.g. direct sales, indirect sales, e-commerce, retail, wholesale) to ensure a continuous and efficient flow of goods, information, and funds. It aligns channel configuration with corporate objectives and customer demand, taking into account network design, inventory positioning, and partnerships to maximize service levels while minimizing costs.
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