GlossaryEN1 min readUpdated: Jun 22, 2026
Route Optimization
Freight forwarders and logistics operators use route optimization to move vehicles by the most economical path, not simply the shortest.
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Source: https://en.wikipedia.org/wiki/Route_planning
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Freight forwarders and logistics operators use route optimization to move vehicles by the most economical path, not simply the shortest. Fuel costs, recipient time windows, vehicle capacity, weight limits, and live traffic conditions are weighed simultaneously. Advanced algorithms and real-time GPS feeds continuously recalculate stop sequences as congestion develops or new orders arrive. This sets route optimization apart from route planning: planning is a one-time exercise before departure, while optimization is an ongoing process that keeps adjusting throughout the trip. Measurable outcomes include a lower cost per shipment, reduced dead mileage, and stronger on-time delivery performance.
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