Look-to-Book Ratio in Freight Booking Systems

Quelle: https://www.xeneta.com/insights/glossary/look-to-book-ratio

The look-to-book ratio in freight booking systems measures the proportion of shipment rate queries (“looks”) that convert into actual confirmed bookings. It is calculated by dividing the number of completed bookings by the total number of rate searches over a given period and expressing the result as a percentage.

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