Macro Demand Planning in Freight Logistics
Quelle: https://www.gartner.com/en/information-technology/glossary/macro-demand-planning
Macro Demand Planning in Freight Logistics refers to the strategic process of forecasting and analyzing aggregated future demand for freight transport services. Its objective is to support long-term capacity, network and resource planning to ensure efficiency and cost-effectiveness. This process relies on historical data, market trends, statistical models and collaboration among supply chain stakeholders.
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