A Chinese online retailer with no EU establishment ships goods directly into a European fulfilment warehouse, from where individual orders go straight to end customers — if there is neither a liable importer nor an authorised representative of the manufacturer within the EU, the fulfilment service provider itself can be pulled into the product liability chain.
Source: Frachtportal News: "Neue EU-Produkthaftung: Fulfilment-Dienstleister können selbst haften"; EU-Richtlinie (EU) 2024/2853
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