Bullwhip Effect
Quelle: https://en.wikipedia.org/wiki/Bullwhip_effect
The Bullwhip Effect describes a phenomenon in supply chains where small fluctuations in consumer demand are amplified as they move up the supply chain, causing progressively larger fluctuations in orders and inventories at the upstream stages. Causes include information delays, order batching, price and quantity fluctuations, delayed reaction times, and lead times.
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