{"@context":"https://schema.org","@type":"DefinedTerm","name":"Distribution strategy","description":"A distribution strategy determines how a company moves products from production to end customers – through which channels, via which partners, and with what underlying logic. It covers channel selection (direct, wholesale, omnichannel), warehouse positioning, transport mode choices, and inventory management. Direct distribution cuts out intermediaries and shortens lead times; multi-tier wholesale networks extend geographic reach at the cost of added complexity; omnichannel models integrate physi","inDefinedTermSet":{"@type":"DefinedTermSet","name":"Frachtportal Logistics Glossary","url":"https://www.freight-academy.com/en/glossary"},"url":"https://www.freight-academy.com/en/glossary/distribution-strategy","inLanguage":"en","dateModified":"2026-06-22T09:15:10.520790","citation":"https://www.investopedia.com/terms/d/distribution-strategy.asp","markdownMirror":"https://www.freight-academy.com/api/md/glossary/en/distribution-strategy","provider":{"@type":"Organization","name":"Frachtportal","url":"https://www.freight-academy.com"},"quickSummary":"Distribution strategy · A distribution strategy determines how a company moves products from production to end customers – through which channels, via which partners, and with what underlying logic. · Quelle: https://www.investopedia.com/terms/d/distribution-strategy.asp"}