{"@context":"https://schema.org","@type":"DefinedTerm","name":"Demand Sensing in Supply Chains","description":"Demand sensing comes into play in supply chain operations when monthly or quarterly sales plans are too slow to catch short-term market shifts. The technique continuously processes point-of-sale data, customer orders, weather feeds, and other real-time sources to refresh demand forecasts daily or even hourly – far shorter planning horizons than traditional demand forecasting. Shippers and warehouse operators use these high-frequency signals to fine-tune inventory levels, cut stockouts, and shed ","inDefinedTermSet":{"@type":"DefinedTermSet","name":"Frachtportal Logistics Glossary","url":"https://www.freight-academy.com/en/glossary"},"url":"https://www.freight-academy.com/en/glossary/demand-sensing-in-supply-chains","inLanguage":"en","dateModified":"2026-06-23T19:56:02.796915","citation":"https://www.supplychaindigital.com/technology/what-demand-sensing","markdownMirror":"https://www.freight-academy.com/api/md/glossary/en/demand-sensing-in-supply-chains","provider":{"@type":"Organization","name":"Frachtportal","url":"https://www.freight-academy.com"},"quickSummary":"Demand Sensing in Supply Chains · Demand sensing comes into play in supply chain operations when monthly or quarterly sales plans are too slow to catch short-term market shifts. · Quelle: https://www.supplychaindigital.com/technology/what-demand-sensing"}