{"@context":"https://schema.org","@type":"DefinedTerm","name":"Demand forecasting","description":"Demand forecasting estimates how many units of a product or service customers will order over a defined future period. Analysts draw on historical sales data, seasonal patterns, market trends, and qualitative input from sales teams to build these projections. Across the supply chain, the demand forecast drives virtually every downstream planning decision: procurement volumes, production schedules, warehouse capacity, and carrier bookings all depend on it. Statistical methods such as moving avera","inDefinedTermSet":{"@type":"DefinedTermSet","name":"Frachtportal Logistics Glossary","url":"https://www.freight-academy.com/en/glossary"},"url":"https://www.freight-academy.com/en/glossary/demand-forecasting-3","inLanguage":"en","dateModified":"2026-06-26T21:01:39.463881","citation":"https://www.investopedia.com/terms/d/demand-forecasting.asp","markdownMirror":"https://www.freight-academy.com/api/md/glossary/en/demand-forecasting-3","provider":{"@type":"Organization","name":"Frachtportal","url":"https://www.freight-academy.com"},"quickSummary":"Demand forecasting · Demand forecasting estimates how many units of a product or service customers will order over a defined future period. · Quelle: https://www.investopedia.com/terms/d/demand-forecasting.asp"}