{"@context":"https://schema.org","@type":"DefinedTerm","name":"Customer Relationship Management (CRM)","description":"In transportation and freight forwarding, Customer Relationship Management – CRM – becomes operational where shipment orders arrive and client interaction begins. A CRM system records how customers place bookings, what service levels they require, and how their past shipments have performed, building a detailed profile of each shipper that dispatchers and account managers use to tailor routing, delivery windows, and value-added services. Integration with TMS and WMS platforms closes the feedback","inDefinedTermSet":{"@type":"DefinedTermSet","name":"Frachtportal Logistics Glossary","url":"https://www.freight-academy.com/en/glossary"},"url":"https://www.freight-academy.com/en/glossary/customer-relationship-management-crm","inLanguage":"en","dateModified":"2026-06-23T18:49:36.626469","citation":"https://www.inboundlogistics.com/cms/article/customer-relationship-management-crm-in-logistics/","markdownMirror":"https://www.freight-academy.com/api/md/glossary/en/customer-relationship-management-crm","provider":{"@type":"Organization","name":"Frachtportal","url":"https://www.freight-academy.com"},"quickSummary":"Customer Relationship Management (CRM) · In transportation and freight forwarding, Customer Relationship Management – CRM – becomes operational where shipment orders arrive and client interaction begins. · Quelle: https://www.inboundlogistics.com/cms/article/customer-relationship-management-crm-in-logistics/"}