{"@context":"https://schema.org","@type":"DefinedTerm","name":"Business-to-Consumer","description":"Business-to-Consumer (B2C) describes the commercial model in which a company sells and delivers goods or services directly to private end customers, bypassing any intermediary trade partners. In e-commerce, this model dominates: online marketplaces, brand webshops, and direct-to-consumer labels ship orders straight to consumers' homes. The logistics involved must handle individual parcels, high SKU diversity, reliable last-mile delivery, and smooth returns processing. B2C should not be confused ","inDefinedTermSet":{"@type":"DefinedTermSet","name":"Frachtportal Logistics Glossary","url":"https://www.freight-academy.com/en/glossary"},"url":"https://www.freight-academy.com/en/glossary/business-to-consumer","inLanguage":"en","dateModified":"2026-06-22T08:16:33.757683","citation":"https://en.wikipedia.org/wiki/Business-to-consumer","markdownMirror":"https://www.freight-academy.com/api/md/glossary/en/business-to-consumer","provider":{"@type":"Organization","name":"Frachtportal","url":"https://www.freight-academy.com"},"quickSummary":"Business-to-Consumer · Business-to-Consumer (B2C) describes the commercial model in which a company sells and delivers goods or services directly to private end customers, bypassing any intermediary trade partners. · Quelle: https://en.wikipedia.org/wiki/Business-to-consumer"}