{"@context":"https://schema.org","@type":"DefinedTerm","name":"Bullwhip Effect","description":"A retailer trims its order slightly after a minor dip in consumer sales. The wholesaler cuts back more sharply. The manufacturer slashes production. The raw material supplier idles capacity. This cascading amplification – where small demand shifts at the consumer end trigger ever-larger swings upstream – is the Bullwhip Effect. It was formally described by Hau Lee and colleagues in the 1990s and has since become a foundational concept in supply chain management. Root causes include information l","inDefinedTermSet":{"@type":"DefinedTermSet","name":"Frachtportal Logistics Glossary","url":"https://www.freight-academy.com/en/glossary"},"url":"https://www.freight-academy.com/en/glossary/bullwhip-effect","inLanguage":"en","dateModified":"2026-06-26T22:15:25.223858","citation":"https://en.wikipedia.org/wiki/Bullwhip_effect","markdownMirror":"https://www.freight-academy.com/api/md/glossary/en/bullwhip-effect","provider":{"@type":"Organization","name":"Frachtportal","url":"https://www.freight-academy.com"},"quickSummary":"Bullwhip Effect · A retailer trims its order slightly after a minor dip in consumer sales. · Quelle: https://en.wikipedia.org/wiki/Bullwhip_effect"}