# market observation

*Last updated: 2026-06-12*

> Market observation is the continuous and systematic collection of market information such as demand, supply, prices, capacity, and competitors.

Market observation is the continuous and systematic collection of market information such as demand, supply, prices, capacity, and competitors. Unlike one-time market analysis, it occurs on an ongoing basis, updated in real time or at regular intervals. Forwarders and shippers use market observation to track transport pricing, availability, and service trends, adjusting procurement and pricing strategies flexibly. Tools such as freight exchanges, market reports, and automated data feeds support this continuous monitoring.

**Source:** [https://en.wikipedia.org/wiki/Market_research](https://en.wikipedia.org/wiki/Market_research)

## Quick Facts

| Property | Value |
|---|---|
| Term | market observation |
| Language | EN |
| Word count | 72 |
| Last updated | 2026-06-12 |
| Source | https://en.wikipedia.org/wiki/Market_research |

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*Logistics Glossary — Freight Academy: [https://www.freight-academy.com/en/glossary/market-observation](https://www.freight-academy.com/en/glossary/market-observation)*

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