# Business-to-Consumer

*Last updated: 2026-06-22*

> Business-to-Consumer (B2C) describes the commercial model in which a company sells and delivers goods or services directly to private end customers, bypassing any intermediary trade partners.

Business-to-Consumer (B2C) describes the commercial model in which a company sells and delivers goods or services directly to private end customers, bypassing any intermediary trade partners. In e-commerce, this model dominates: online marketplaces, brand webshops, and direct-to-consumer labels ship orders straight to consumers' homes. The logistics involved must handle individual parcels, high SKU diversity, reliable last-mile delivery, and smooth returns processing. B2C should not be confused with B2B (Business-to-Business), where buyers are commercial entities operating under different volume, documentation, and contractual requirements.

**Source:** [https://en.wikipedia.org/wiki/Business-to-consumer](https://en.wikipedia.org/wiki/Business-to-consumer)

## Quick Facts

| Property | Value |
|---|---|
| Term | Business-to-Consumer |
| Language | EN |
| Word count | 82 |
| Last updated | 2026-06-22 |
| Source | https://en.wikipedia.org/wiki/Business-to-consumer |

---

*Logistics Glossary — Freight Academy: [https://www.freight-academy.com/en/glossary/business-to-consumer](https://www.freight-academy.com/en/glossary/business-to-consumer)*

*Markdown mirror: [https://www.freight-academy.com/api/md/glossary/en/business-to-consumer](https://www.freight-academy.com/api/md/glossary/en/business-to-consumer)*

*JSON summary: [https://www.freight-academy.com/api/v1/glossary/business-to-consumer/llm-summary?lang=en](https://www.freight-academy.com/api/v1/glossary/business-to-consumer/llm-summary?lang=en)*